# 4th Culture (4thcltr.com)

> Product strategy, design leadership and end-to-end delivery for new (0→1) and established products, from a senior practice in Toronto that directs people and agents and stays accountable from the first decision through launch.

## By the numbers

- Years shipping: 27+
- Career clients: 200+
- Patents filed: 2
- Public recognition: 12
- Recommendations: 18 (In their words)

## Pages

- [4th Culture | Product strategy, design and delivery](https://4thcltr.com/): Product strategy, design leadership and end-to-end delivery for new (0→1) and established products, from a senior practice in Toronto that directs people and agents and stays accountable from the first decision through launch.
- [The manifesto](https://4thcltr.com/manifesto/): Six positions from 4th Culture on design judgment, differentiation and making specific, useful products from first concept to delivery.
- [Recommendations](https://4thcltr.com/recommendations/): What executives, design and product leaders, and the engineers who built the work, wrote about working with Michael Duncan McArthur at 4th Culture.
- [Clients](https://4thcltr.com/clients/): Brands and organisations Michael Duncan McArthur has delivered for, in-house and through agency partners: financial services, health, automotive, retail and media.
- [Colophon](https://4thcltr.com/colophon/): How this site is made: the tools, typefaces and services behind it, with privacy, pricing and attribution terms from 4th Culture.
- [UX Assessment: Heuristic Analysis](https://4thcltr.com/assessment/): A heuristic analysis of your website, web app, desktop app or mobile app from 4th Culture: annotated findings with observation, implication and recommendation, levelled by severity. Read by Michael Duncan McArthur on request.
- [Send a brief, get a proposal](https://4thcltr.com/brief/): Send 4th Culture your brief, RFP or deck and get a proposal from Michael Duncan McArthur within 3 business days: a price, questions, or a straight answer if it is not a fit. Free.

Translated versions of these pages exist at /<locale>/ for the 12 other locales (fr, es, de, pt-BR, it, nl, ja, zh-Hans, ar, ko, hi, ru); the English pages above are canonical.

## Examples

- [UX heuristic analyses](https://heuristics.4thcltr.com/): Public heuristic analyses of well-known sites, written by 4th Culture the same way as a paid UX assessment.

## Publications

- [Papers](https://papers.4thcltr.com/): Frameworks, public proposals and papers 4th Culture publishes for others to use, each version at an address that never moves, with a PDF and a stated licence.

## For agents

- Read-only MCP server (Streamable HTTP): https://assist.gorfed.net/mcp. Tools: search_record, get_fact, list_public_work, how_to_engage.
- OpenAPI description: https://assist.gorfed.net/openapi.json

It returns only what these sites already publish: no gated case studies, no contact details beyond the contact page, no private client detail, and it stores nothing about what is asked.